Beer and Man Brewing Company Essay Essays

Beer and Man Brewing Company Essay Essays Beer and Man Brewing Company Essay Paper Beer and Man Brewing Company Essay Paper Mountain Man Brewing Company was established in 1925. and since so has come to be known as â€Å"West Virginia’s Beer† . In 2005. despite a 2 % bead in one-year gross revenues they sold about 520. 000 barrels and reported gross near to $ 50. 000. 000. Mountain Man Brewing Company’s mean consumer is male. above the age of 45 and typically in the middle-to-lower income bracket. With a little figure of Mountain Man Brewing Company’s consumers doing up a big per centum of their gross revenues. it is of import for the company to appeal to that little figure of consumers. and guarantee they are satisfaction to their trade name loyal. Competition: Recently. the province of West Virginia repealed the arcane jurisprudence ; leting retail shops to sell beer at price reduction monetary values. This creates force per unit area on old school regional breweries. like Mountain Man Brewery Company. to seek and vie with the â€Å"top-dogs† of the industry. Future of the Beer Industry: As beer gross revenues are non mostly affected by economic downswings. Gross saless are nevertheless. affected by alteration in consumer ( gustatory sensation ) demand. Current demand: In 2005 light beer accounted for over 50 % of entire beer gross revenues ; seting force per unit area on Mountain Man Brewery to present a light beer line into the market ( or do some other alteration ) . in order to stay profitable. Fiscal Premises1 ) Mountain Man Brewing Company will merely be able to accomplish. 15 % of thelight beer industry market portion. 2 ) Mountain Man Brewing Company will pass $ 1. 500. 000 on publicizing their new light beer in their first twelvemonth. 3 ) In association with bring forthing a light beer. Mountain Man Brewing Company will hold an extra $ 69. 000 in fixed disbursals per twelvemonth. 4 ) Mountain Man Brewing Company will be able to sell their light beer at $ 0. 29 per bottle. 5 ) Mountain Man Light will non gnaw gross revenues of Mountain Man Lager anytime in the close hereafter. 6 ) All else will be help comparable to the current capital construction of Mountain Man Brewing Company.